Digital Marketing has been around for a while and it’s here to stay. But what is it? Well top internet marketer Neil Patel says ‘Digital marketing is any form of marketing products or services that involves electronic devices’ and that’s a pretty easy definition to understand. When you’re new in business, or even an old hand, some of the newer tools and marketing methods available may be hard to get to grips with – and at times overwhelming. Don’t despair though. Rather than trying to do it all yourself there are professionals you can turn to take care of it, allowing you to focus on those things you do the best. Here are 3 digital marketing methods worth spending your money on in 2019
1. Email Marketing
Although some people think email is dead, the truth is email marketing can still bring you in a good ROI. It allows you specifically target those who are interested in your product or service by using a simple landing page that offers something of perceived value with an opt-in link (don’t be spamming people). It’s not too expensive, and as your opt-in list builds it gives you the opportunity to offer more products to your growing fans. An email campaign won’t break the bank, even if you outsource it to a specialist digital marketing agency.
2. Social Media
Many people say they don’t fully understand it, but nearly every successful business knows they need to have a social media presence these days. Social media accounts are free to set up, will increase your exposure, and allow you to build a fan base for your business. Those who like what you do, relate to your brand, and enjoy how it makes them feel will probably buy your stuff. It can be time consuming though, especially if you don’t really know what you’re doing. If you’re planning a social media campaign, don’t spread yourself too thin across the platforms. Spend time finding the platform your target market uses and devote your time to that. If you’re running paid ads, set a budget or your money can go fast! Better still, get an expert to help.
3. Search Engine Optimisation
The most beautiful website in the world won’t promote your business or sell your stuff if nobody can find it. You need to be near the top in the search engines for your specific keywords if you want online sales. That’s a fact, but you already know it because you’ve searched Google for things in the past and you didn’t go past the first two pages either, did you? So, spending some of your marketing budget on SEO is a must. There are things you can do yourself, but as you’ve probably heard Google changes things all the time, so again using an expert may be the best way forward.
We are Absolute Creative, an innovative, award winning digital marketing and design agency based in Hertfordshire. We work with businesses everywhere, helping them with their digital marketing needs. Call us today on 01707 386 107, or email hello@absolutecreative.co.uk and let’s see how we can assist you with all your future digital marketing requirements.