Boosting your Facebook Posts to Get Results

If your business has its own Facebook page – and it should – you’ve probably seen the ‘boost this post’ feature several times. If you’ve not yet used it, you might want to give it a try. ‘Boosting’, means paying a fee to Facebook to get your post in front of a wider audience than usual – and that can be a good thing if you do it right, especially since organic reach has dropped over the years. And with boosting, there’s no need to get involved in the Facebook Ad Manager, which can be confusing. You can boost your post right from your Facebook page.

Raising awareness

Boosting is great if you’re starting out with Facebook advertising, and want to increase your number of followers, and raise awareness of your business, or your products and services so you can reach more of your target market. You can also boost an event you’re putting on, so you can sell more tickets and get more ‘bums on seats’.

What do you want?

Before you start you need to decide what your objective is. You may want to get more likes and engagement on your page, or use the post to get people to message you. To get started, choose the post you want to boost, and click the blue ‘boost’ button. You’ll get a choice of objectives, so click on the one you want and choose the audience you want to boost it to. You’ll be able to pick various demographics – you already know your target market, so target people who look like your customers. Now set a budget, and how long you want to run the ad for, check everything, and you’re good to go.

How did it go?

When your ad has been running for a while, you can check your ‘insights’ and see how it performed and how your audience responded. If it didn’t do as well as you’d hoped, try changing the demographics slightly, or increasing spend or reducing reach. If your budget is too low, it puts you at a disadvantage if others are spending much more. Trying a few different ads and testing which work best is always a good idea.

We are Absolute Creative, an innovative, award-winning web design and digital marketing agency based in Hertfordshire. We work with businesses like yours all over the UK, designing beautiful responsive websites, creating recognisable branding, and running social media campaigns. If you need help with that, get in touch on 01707 386107

How to create engaging blog headlines every time you write

Sometimes writing a great headline for your blog post is as difficult, or more difficult, than writing the actual blog post itself. You have something to say to your readers, but you know the headline is the one thing that will make them want to read it. Old school ad man, David Ogilvy, said ‘On average, five times as many people read the headline as read the body copy’. He was talking about newspaper ads, but in today’s online world blogs are no different – and without a great headline that makes the reader want to read on, your blog post will be wasted.

Don’t worry though, once you know how, writing blog headlines that capture the attention isn’t as hard as you think. There are proven formulas that have been used for years – although technology and the things we use and do have changed over the years, people haven’t – and we can use that to our advantage. Below are two of the most successful headline formulas of all time. 

How To…

Probably the best way to capture people’s attention is with a ‘How To’ headline. I’ve used it above, and I’ll keep on using it for as long as I write – because it works. People are inquisitive. They want to know how to do things, so ‘How to’ is a great way to start. Then follow it up with a couple of benefits – remember Dale Carnegie and his bestseller ‘How to Win Friends and Influence People’?

Other examples are…

How to lose weight fast without starving yourself

How to get a new mortgage that saves you money every month

How to make more money without quitting your job

How to leave the job you hate and make money from home

You get the idea…

People love lists…

‘List Headlines’ get people’s attention nearly as much as a ‘How To’ headline. If your blog promotes you as an expert, your audience will love to see an email informing them of your just published ‘list headline’ blog post. They’ll be excited to read what the list is promising them. Examples of list headlines could be…

The top 5 ways to make money online

7 fool proof ways to get clear skin

6 secret habits of the super-rich

20 things everyone must do before they die

And of course, there are many others so find the ones that suit your business.

Blogging helps you build an audience and establish yourself as an expert in your field. If you’d like to start a blog, you’ll need a great website people can easily find. At Absolute Creative we work with people like you, designing beautiful responsive websites, increasing brand visibility, producing marketing materials, and much more besides. Call us for a chat on 01707 386107 today, or email and we’ll get back to you right away.

How often should I blog?

If you’ve already got a blog on your website, that’s great. Blogging is good for your business for several reasons, (if you didn’t read our earlier post about why you should blog, you can read it here). But the question that’s often asked is, how often should I write a new blog post? There are lots of answers to that, depending on the type of blog you have, what you aim to get from it, and how much time you have available to write. It can also depend on whether you’re a one-man band, or whether you have staff or freelancers that can write posts for you.

The largest blog in the world is the Huffington Post, which publishes 2000 or more posts per day according to this 2013 article. Of course, that’s not the rule, that’s the exception – but you should always aim to blog regularly, and make the content relevant and interesting.

Blogging Daily

This works for some people, and it’s a great way to become a disciplined writer. Some blogs warrant daily posts – current affairs or gossip, for example, may need posts daily, or even several times a day to keep up the interest of readers. High frequency blogging can be good to attract more readers to your blog, especially in the early days. However, for most bloggers these days, daily posting, or multiple daily posting isn’t really necessary.

Blogging 1-2 times a week

Daily blogging will usually mean short, sharp posts, whereas blogging once or twice a week gives you more time to write more compelling, in-depth posts. These may well get more engagement from readers in the way of comments (as long as they’re interesting), and of course if you’re not writing again for a few days, you’ll have more time to engage and build trust with your readers.

Relevant Content

While there may not be any hard and fast rule when it comes to blogging frequency, it’s important to make sure your blog content is relevant and informative. This will help your website in terms of SEO, and keep your readership engaged. If your posts aren’t based on what’s happening on that particular day, you can write several when you’re in the mood, then schedule them for posting at a later date.

We are Absolute Creative, an innovative, award-winning digital marketing and design agency based in Hertfordshire. We work with businesses like yours everywhere, designing and building their websites and blogs, creating their marketing materials, and helping them with all their digital marketing needs. Call us today on 01707 386107, or email and let’s see how we can assist you.