If you’ve already got a blog on your website, that’s great. Blogging is good for your business for several reasons, (if you didn’t read our earlier post about why you should blog, you can read it here). But the question that’s often asked is, how often should I write a new blog post? There are lots of answers to that, depending on the type of blog you have, what you aim to get from it, and how much time you have available to write. It can also depend on whether you’re a one-man band, or whether you have staff or freelancers that can write posts for you.
The largest blog in the world is the Huffington Post, which publishes 2000 or more posts per day according to this 2013 article. Of course, that’s not the rule, that’s the exception – but you should always aim to blog regularly, and make the content relevant and interesting.
This works for some people, and it’s a great way to become a disciplined writer. Some blogs warrant daily posts – current affairs or gossip, for example, may need posts daily, or even several times a day to keep up the interest of readers. High frequency blogging can be good to attract more readers to your blog, especially in the early days. However, for most bloggers these days, daily posting, or multiple daily posting isn’t really necessary.
Blogging 1-2 times a week
Daily blogging will usually mean short, sharp posts, whereas blogging once or twice a week gives you more time to write more compelling, in-depth posts. These may well get more engagement from readers in the way of comments (as long as they’re interesting), and of course if you’re not writing again for a few days, you’ll have more time to engage and build trust with your readers.
While there may not be any hard and fast rule when it comes to blogging frequency, it’s important to make sure your blog content is relevant and informative. This will help your website in terms of SEO, and keep your readership engaged. If your posts aren’t based on what’s happening on that particular day, you can write several when you’re in the mood, then schedule them for posting at a later date.
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