3 reasons why branding your vehicle is great for your business

If you run a business and you don’t have your branding on your vehicle or vehicles, you’re missing out on a valuable and cost-effective way of promoting your company. Let’s take a look at some of the reasons why vehicle branding is a no-brainer.

1. Potential customers will see it every day on the road

Recent research stated that in high-traffic areas like London, your vehicle will be seen by 3000 potential customers every hour! If you are a tradesperson like a plumber, electrician, builder, or another business that works with domestic customers, how valuable could that be to you? Eye-catching design on your van, with a prominent telephone number or email address to make it easy for someone to write down on the move, makes you stand out from the ‘white van men’, and shows you as a professional who cares about your business. Here’s a quick tip though – keep it clean, and use a ‘proper’ email address – info@pipesandplumbing.co.uk for example, looks much more professional than pipesandplumbing@hotmail.co.uk – and we can help you with that.

2. It looks good outside your premises, or a customer’s home

Carrying on from the last reason, if you’re working on someone’s home and doing a great job, parking your van outside every day is a large and visible advertisement – and you’re getting paid to have it there! It also looks great outside your premises or office, proudly advertising your company and showing customers you mean business.

3. It’s can be a cost-effective way to reach customers

Establishing a return on investment from print ads or radio ads is extremely difficult. For one they’re expensive, and secondly you never really know how many of the listeners or readers are your target market. Depending on the designs you choose, adding vinyl graphics to your vehicle can be a much cheaper way to reach your customers. A recent article in The Telegraph stated ‘The stats suggest that the cost per 100 impressions for van branding can be as low as just 4p. By comparison, a radio advertising slot is likely to set you back £1.20 per 100 impressions’ – and that’s a massive difference!

If you’ve been thinking about branding your car or van, we can help. We are Absolute Creative, an innovative, award winning design agency based in Hertfordshire. We work with businesses like yours all over the UK, creating strikingly effective vinyl graphics and vehicle wraps to help those businesses become more visible to their customers. We also provide a range of other print services, as well as website design SEO, and a whole lot more. If you’re still driving a white van or a car with no branding, you’re missing a trick. Don’t delay any longer, call us today on 01707 386 107, or email hello@absolutecreative.co.uk and we’ll make sure you get noticed.

3 huge reasons why you must have a responsive website

A responsive website is a must if you’re in business. Below we’ll explain why, and tell you how you can get one too.

1. Mobile Browsing is the norm

The days of desktop computers may not be completely over, but in today’s busy world most people access the internet on their phones and other mobile devices. With over 4 billion people online, and more than half of all website traffic being viewed on mobile devices, if your website isn’t responsive you probably won’t be taken too seriously. A responsive website is one that changes so it looks good on any device, and in any browser. It ‘responds’ to whichever device your customer is using, and resizes to fit and still look great.

2. Google will like you more

Everyone uses Google, right? OK so maybe not everyone, but more people use Google than any other search engine – more than 70%, so it’s super important to listen to what Google are saying. A responsive site has one URL, and one content source, so is easier for Googlebot to crawl the site. Google will rank a responsive website above any that are not – and that’s reason alone to make sure yours is responsive.

3. Faster page loading times

Attention spans seem to be getting shorter, and with high speed internet we’re getting used to websites loading quickly. Customers will soon click off your site if the loading time is slow, and the Googlebot may well leave too – meaning your site won’t get indexed correctly. A responsive site will load faster than a non-responsive site, and faster load times mean a better user experience, more visitors, and ultimately more sales.

If you’ve been thinking about having a responsive website built for your business, we are Absolute Creative, an innovative, award winning web design agency based in Hertfordshire. We work with businesses like yours all over the UK, designing beautiful responsive websites and doing a whole lot of other stuff to help those businesses become successful. You can read all about our award winning design on this page, and see some of our work in our portfolio – then call us today on 01707 386 107, or email hello@absolutecreative.co.uk and tell us what you need.

These are the top 4 reasons a blog is great for your business

Why on earth would you start a blog for your business? I mean, you’re already busy enough, right? So why would you want to spend another hour or five every week writing and promoting blog posts? Well the truth is, no matter what you’ve heard elsewhere, blogs aren’t dead. They’re still very worthwhile, and in this post, we’re going to tell you some of the reasons why that is.

1. You can use your blog to attract the right audience

I’m going to take a wild guess and say you didn’t start your business just to make money. Am I right? Yeah, I thought so. All businesses have a need to make money of course, but we don’t meet many entrepreneurs who had money as their motivation when they started up in business. I’m guessing that like them, you started your business because you had a great idea and you knew your product or service would be of benefit to others. You were passionate about it, and had an inkling that others would be too. So, a blog is a great way to tell your story and connect with those who share the same ethics and values as you. These people are your target market – your tribe – and blogging keeps you in touch with them.

2. People will perceive you as an expert in your field

If you’re regularly blogging interesting, informative, and relevant information to your audience, it will establish you as an expert. People will see you as an authority when it comes to your subject. This can lead to other opportunities such as TV and radio, or guest blog posts to reach a larger audience – and it can give you the credibility to perhaps get a book published, or to get booked for speaking events.

3. You’ll become a better writer

We could all improve our writing skills I’m sure – and writing regular blog posts will definitely help you with that. You need to discipline yourself so you book out the time to write regularly – and you’ll have to learn to research things thoroughly, and organise your thoughts. A regular blog gives you the opportunity to practice your writing skills, and that’s so important if you have a business that’s online or you want to write that book in the future to establish your credibility as an ‘expert’.

4. It’s possible to monetise it

Although money may not be our motivation, we could all benefit from some extra income – and passive income is even better. Once you’ve built a strong following that know, like, and trust you, you could promote products and services to that audience, as long as they are relevant and good value for money. Depending on your business you could write an e-book, write and sell courses, promote other entrepreneur’s products. However, do it right. Don’t be a snake oil salesman – only promote things that let you sleep at night and you’ll keep your reputation.

So, blogging, if you do it right is still a valuable way to build an audience, establish credibility, and make money too. If you’d like to start a blog, you’ll need a great website that people can find. At Absolute Creative we work with people like you, designing beautiful and functional responsive websites, increasing their brand visibility, producing their marketing materials, and much more too. Why don’t you call us for a chat on 01707 386 107 today, or email hello@absolutecreative.co.uk and we’ll get back to you right away?