Boosting your Facebook Posts to Get Results

If your business has its own Facebook page – and it should – you’ve probably seen the ‘boost this post’ feature several times. If you’ve not yet used it, you might want to give it a try. ‘Boosting’, means paying a fee to Facebook to get your post in front of a wider audience than usual – and that can be a good thing if you do it right, especially since organic reach has dropped over the years. And with boosting, there’s no need to get involved in the Facebook Ad Manager, which can be confusing. You can boost your post right from your Facebook page.

Raising awareness

Boosting is great if you’re starting out with Facebook advertising, and want to increase your number of followers, and raise awareness of your business, or your products and services so you can reach more of your target market. You can also boost an event you’re putting on, so you can sell more tickets and get more ‘bums on seats’.

What do you want?

Before you start you need to decide what your objective is. You may want to get more likes and engagement on your page, or use the post to get people to message you. To get started, choose the post you want to boost, and click the blue ‘boost’ button. You’ll get a choice of objectives, so click on the one you want and choose the audience you want to boost it to. You’ll be able to pick various demographics – you already know your target market, so target people who look like your customers. Now set a budget, and how long you want to run the ad for, check everything, and you’re good to go.

How did it go?

When your ad has been running for a while, you can check your ‘insights’ and see how it performed and how your audience responded. If it didn’t do as well as you’d hoped, try changing the demographics slightly, or increasing spend or reducing reach. If your budget is too low, it puts you at a disadvantage if others are spending much more. Trying a few different ads and testing which work best is always a good idea.

We are Absolute Creative, an innovative, award-winning web design and digital marketing agency based in Hertfordshire. We work with businesses like yours all over the UK, designing beautiful responsive websites, creating recognisable branding, and running social media campaigns. If you need help with that, get in touch on 01707 386107

How to create engaging blog headlines every time you write

Sometimes writing a great headline for your blog post is as difficult, or more difficult, than writing the actual blog post itself. You have something to say to your readers, but you know the headline is the one thing that will make them want to read it. Old school ad man, David Ogilvy, said ‘On average, five times as many people read the headline as read the body copy’. He was talking about newspaper ads, but in today’s online world blogs are no different – and without a great headline that makes the reader want to read on, your blog post will be wasted.

Don’t worry though, once you know how, writing blog headlines that capture the attention isn’t as hard as you think. There are proven formulas that have been used for years – although technology and the things we use and do have changed over the years, people haven’t – and we can use that to our advantage. Below are two of the most successful headline formulas of all time. 

How To…

Probably the best way to capture people’s attention is with a ‘How To’ headline. I’ve used it above, and I’ll keep on using it for as long as I write – because it works. People are inquisitive. They want to know how to do things, so ‘How to’ is a great way to start. Then follow it up with a couple of benefits – remember Dale Carnegie and his bestseller ‘How to Win Friends and Influence People’?

Other examples are…

How to lose weight fast without starving yourself

How to get a new mortgage that saves you money every month

How to make more money without quitting your job

How to leave the job you hate and make money from home

You get the idea…

People love lists…

‘List Headlines’ get people’s attention nearly as much as a ‘How To’ headline. If your blog promotes you as an expert, your audience will love to see an email informing them of your just published ‘list headline’ blog post. They’ll be excited to read what the list is promising them. Examples of list headlines could be…

The top 5 ways to make money online

7 fool proof ways to get clear skin

6 secret habits of the super-rich

20 things everyone must do before they die

And of course, there are many others so find the ones that suit your business.

Blogging helps you build an audience and establish yourself as an expert in your field. If you’d like to start a blog, you’ll need a great website people can easily find. At Absolute Creative we work with people like you, designing beautiful responsive websites, increasing brand visibility, producing marketing materials, and much more besides. Call us for a chat on 01707 386107 today, or email hello@absolutecreative.co.uk and we’ll get back to you right away.

How often should I blog?

If you’ve already got a blog on your website, that’s great. Blogging is good for your business for several reasons, (if you didn’t read our earlier post about why you should blog, you can read it here). But the question that’s often asked is, how often should I write a new blog post? There are lots of answers to that, depending on the type of blog you have, what you aim to get from it, and how much time you have available to write. It can also depend on whether you’re a one-man band, or whether you have staff or freelancers that can write posts for you.

The largest blog in the world is the Huffington Post, which publishes 2000 or more posts per day according to this 2013 article. Of course, that’s not the rule, that’s the exception – but you should always aim to blog regularly, and make the content relevant and interesting.

Blogging Daily

This works for some people, and it’s a great way to become a disciplined writer. Some blogs warrant daily posts – current affairs or gossip, for example, may need posts daily, or even several times a day to keep up the interest of readers. High frequency blogging can be good to attract more readers to your blog, especially in the early days. However, for most bloggers these days, daily posting, or multiple daily posting isn’t really necessary.

Blogging 1-2 times a week

Daily blogging will usually mean short, sharp posts, whereas blogging once or twice a week gives you more time to write more compelling, in-depth posts. These may well get more engagement from readers in the way of comments (as long as they’re interesting), and of course if you’re not writing again for a few days, you’ll have more time to engage and build trust with your readers.

Relevant Content

While there may not be any hard and fast rule when it comes to blogging frequency, it’s important to make sure your blog content is relevant and informative. This will help your website in terms of SEO, and keep your readership engaged. If your posts aren’t based on what’s happening on that particular day, you can write several when you’re in the mood, then schedule them for posting at a later date.

We are Absolute Creative, an innovative, award-winning digital marketing and design agency based in Hertfordshire. We work with businesses like yours everywhere, designing and building their websites and blogs, creating their marketing materials, and helping them with all their digital marketing needs. Call us today on 01707 386107, or email hello@absolutecreative.co.uk and let’s see how we can assist you.

3 Digital Marketing Methods You Need for your Business

Digital Marketing has been around for a while and it’s here to stay. But what is it? Well top internet marketer Neil Patel says ‘Digital marketing is any form of marketing products or services that involves electronic devices’ and that’s a pretty easy definition to understand. When you’re new in business, or even an old hand, some of the newer tools and marketing methods available may be hard to get to grips with – and at times overwhelming. Don’t despair though. Rather than trying to do it all yourself there are professionals you can turn to take care of it, allowing you to focus on those things you do the best. Here are 3 digital marketing methods worth spending your money on in 2019

1. Email Marketing

Although some people think email is dead, the truth is email marketing can still bring you in a good ROI. It allows you specifically target those who are interested in your product or service by using a simple landing page that offers something of perceived value with an opt-in link (don’t be spamming people). It’s not too expensive, and as your opt-in list builds it gives you the opportunity to offer more products to your growing fans. An email campaign won’t break the bank, even if you outsource it to a specialist digital marketing agency.

2. Social Media

Many people say they don’t fully understand it, but nearly every successful business knows they need to have a social media presence these days. Social media accounts are free to set up, will increase your exposure, and allow you to build a fan base for your business. Those who like what you do, relate to your brand, and enjoy how it makes them feel will probably buy your stuff. It can be time consuming though, especially if you don’t really know what you’re doing. If you’re planning a social media campaign, don’t spread yourself too thin across the platforms. Spend time finding the platform your target market uses and devote your time to that. If you’re running paid ads, set a budget or your money can go fast! Better still, get an expert to help.

3. Search Engine Optimisation

The most beautiful website in the world won’t promote your business or sell your stuff if nobody can find it. You need to be near the top in the search engines for your specific keywords if you want online sales. That’s a fact, but you already know it because you’ve searched Google for things in the past and you didn’t go past the first two pages either, did you? So, spending some of your marketing budget on SEO is a must. There are things you can do yourself, but as you’ve probably heard Google changes things all the time, so again using an expert may be the best way forward.

We are Absolute Creative, an innovative, award winning digital marketing and design agency based in Hertfordshire. We work with businesses everywhere, helping them with their digital marketing needs. Call us today on 01707 386 107, or email hello@absolutecreative.co.uk and let’s see how we can assist you with all your future digital marketing requirements.

3 Top Tips to Get the Most from Your Flyer Advertising!

Whether you’re attending a trade show, promoting an event, letting people know about your special offer, or launching your brand-new local business, flyers are a great way to do it. However, there are some top tips you should know before you start designing and handing out your own flyers. Without these you may just be wasting your cash.

1. Don’t waste the headline!

As with any advertising copy, the headline is the most important bit of the ad. Without a headline that grabs the readers attention, they won’t go on to read the rest of your flyer. It doesn’t matter how pretty it is, or how lovely your logo looks, or how proud you are of your business name – they don’t care about any of that. The reader wants to know if you can solve their problem, so that’s what your headline should be telling them.

2. Tell them what to do!

You need to take the hand of your reader and show them what they need to do. That means including at least one call to action, and maybe more depending on how much copy there is. Different people have different personality types. Some like lots of info and plenty of details, while others are more decisive and willing to take risks. You may have your big headline at the top ‘We’ll make your lawn look amazing all summer, giving you the time to do the things you really want to do’ with a call to action right underneath ‘call right now to learn more and get 15% off for the whole season’. Under that you can write the details – who you are, what you do for people, all the benefits your service provides, some testimonials – then repeat the call to action again at the bottom for those who like all the info before they make a decision.

3. Design and use two different flyers

This may seem like extra expense, but getting two different flyers designed and printed so you can test one against the other makes perfect business sense. This has been done since direct mail ads were invented – check the old advertising greats such as David Ogilvy and John Caples and you’ll see it’s the testing that made them successful. It’s still done on the internet by the successful marketers, and you should do it too. Knowing what makes your customers buy will be worth a fortune to you in the future.

If you’re looking to have some flyers designed, we can help you. We are Absolute Creative, an award-winning design agency based in Hertfordshire but working with businesses like yours all over the UK. We design and print flyers that capture attention and make your business stand out. Just so you know, we also design websites, vehicle graphics, and a whole lot more. Call us today on 01707 386 107, or email hello@absolutecreative.co.uk and we’ll create some flyers you’ll be proud to hand out.

5 Things You Must Always Do with Your Business Card

Everyone in business has a business card, right? After your domain name its probably the first marketing tool you bought when you started your business. However, as you probably know from the ones you’ve been given by other people at networking meetings, they are often fast-tracked to the bin when we get home or back to the office. That’s a shame – we’ve spent money on them after all – so what can we do to make our next business card as effective as possible and not instant bin fodder?

1. Get them in matt finish

Why? I hear you ask. Well the answer is a simple one and not what you might be thinking. The most successful networker this blog writer knows ALWAYS writes something on his card before he passes it to a potential client or referral partner. It’s often just ‘thank you’ with his name, but it’s a nice gesture and it not only makes people remember him, it encourages people to keep the card. Why matt though? Well if you’ve ever tried to write in biro on a gloss card you’ll know!

2. Make sure they show your branding

Start with your logo, then use that to create consistent designs across all your marketing materials. Unless you have a background in design, don’t try and save a few quid by doing it yourself or using a cheap online site. You’ll only regret it later. Find a good professional graphic design company, tell them about your business, your goals, your vision and values, and pay them that little bit extra to do what they do best. Then you can use their designs to promote what you do best.

3. Use both sides

Blank space on one side of a business card is a missed opportunity. For the pennies extra it costs you to have both sides printed it’s a no-brainer. You could have some of your services on there, your mission statement, or a product image. If you need to book appointments (solicitor, hairdresser for example) you can utilise the back as an appointment card.

4. Don’t overdo it

Keep the card simple(ish) by not adding too much text. Tell people what they need to know – your name, telephone, email address – show your logo and tagline, but making it too busy can mean it’s difficult to read and possibly off putting for the recipient. The same goes for colours too. Think of how you want to be perceived by others.

5. Make it memorable

This is where design skills come in again. There are so many design & print options available now, making your card stand out has never been easier. We’ve seen cards in the shape of pigs, bottles, and cars, cards with cut-outs, pop-ups, and a myriad of textures. As mentioned before, don’t go overboard. It’s great to be different, but you don’t want to be tacky. Think of your target market too – if you’re an eco-friendly business you may want to go with a card made from recycled materials.

If you need business cards, we can help – whether it’s for a new business, an existing business, or a re-brand. We are Absolute Creative, an innovative, award winning design agency based in Hertfordshire. We work with businesses like yours everywhere in the UK, creating business cards that make our clients stand out from the crowd. We can do a whole lot more than that of course, so why not call us today on 01707 386 107, or email hello@absolutecreative.co.uk and let’s discuss your new and improved business card design.

3 reasons why branding your vehicle is great for your business

If you run a business and you don’t have your branding on your vehicle or vehicles, you’re missing out on a valuable and cost-effective way of promoting your company. Let’s take a look at some of the reasons why vehicle branding is a no-brainer.

1. Potential customers will see it every day on the road

Recent research stated that in high-traffic areas like London, your vehicle will be seen by 3000 potential customers every hour! If you are a tradesperson like a plumber, electrician, builder, or another business that works with domestic customers, how valuable could that be to you? Eye-catching design on your van, with a prominent telephone number or email address to make it easy for someone to write down on the move, makes you stand out from the ‘white van men’, and shows you as a professional who cares about your business. Here’s a quick tip though – keep it clean, and use a ‘proper’ email address – info@pipesandplumbing.co.uk for example, looks much more professional than pipesandplumbing@hotmail.co.uk – and we can help you with that.

2. It looks good outside your premises, or a customer’s home

Carrying on from the last reason, if you’re working on someone’s home and doing a great job, parking your van outside every day is a large and visible advertisement – and you’re getting paid to have it there! It also looks great outside your premises or office, proudly advertising your company and showing customers you mean business.

3. It’s can be a cost-effective way to reach customers

Establishing a return on investment from print ads or radio ads is extremely difficult. For one they’re expensive, and secondly you never really know how many of the listeners or readers are your target market. Depending on the designs you choose, adding vinyl graphics to your vehicle can be a much cheaper way to reach your customers. A recent article in The Telegraph stated ‘The stats suggest that the cost per 100 impressions for van branding can be as low as just 4p. By comparison, a radio advertising slot is likely to set you back £1.20 per 100 impressions’ – and that’s a massive difference!

If you’ve been thinking about branding your car or van, we can help. We are Absolute Creative, an innovative, award winning design agency based in Hertfordshire. We work with businesses like yours all over the UK, creating strikingly effective vinyl graphics and vehicle wraps to help those businesses become more visible to their customers. We also provide a range of other print services, as well as website design SEO, and a whole lot more. If you’re still driving a white van or a car with no branding, you’re missing a trick. Don’t delay any longer, call us today on 01707 386 107, or email hello@absolutecreative.co.uk and we’ll make sure you get noticed.

3 huge reasons why you must have a responsive website

A responsive website is a must if you’re in business. Below we’ll explain why, and tell you how you can get one too.

1. Mobile Browsing is the norm

The days of desktop computers may not be completely over, but in today’s busy world most people access the internet on their phones and other mobile devices. With over 4 billion people online, and more than half of all website traffic being viewed on mobile devices, if your website isn’t responsive you probably won’t be taken too seriously. A responsive website is one that changes so it looks good on any device, and in any browser. It ‘responds’ to whichever device your customer is using, and resizes to fit and still look great.

2. Google will like you more

Everyone uses Google, right? OK so maybe not everyone, but more people use Google than any other search engine – more than 70%, so it’s super important to listen to what Google are saying. A responsive site has one URL, and one content source, so is easier for Googlebot to crawl the site. Google will rank a responsive website above any that are not – and that’s reason alone to make sure yours is responsive.

3. Faster page loading times

Attention spans seem to be getting shorter, and with high speed internet we’re getting used to websites loading quickly. Customers will soon click off your site if the loading time is slow, and the Googlebot may well leave too – meaning your site won’t get indexed correctly. A responsive site will load faster than a non-responsive site, and faster load times mean a better user experience, more visitors, and ultimately more sales.

If you’ve been thinking about having a responsive website built for your business, we are Absolute Creative, an innovative, award winning web design agency based in Hertfordshire. We work with businesses like yours all over the UK, designing beautiful responsive websites and doing a whole lot of other stuff to help those businesses become successful. You can read all about our award winning design on this page, and see some of our work in our portfolio – then call us today on 01707 386 107, or email hello@absolutecreative.co.uk and tell us what you need.

These are the top 4 reasons a blog is great for your business

Why on earth would you start a blog for your business? I mean, you’re already busy enough, right? So why would you want to spend another hour or five every week writing and promoting blog posts? Well the truth is, no matter what you’ve heard elsewhere, blogs aren’t dead. They’re still very worthwhile, and in this post, we’re going to tell you some of the reasons why that is.

1. You can use your blog to attract the right audience

I’m going to take a wild guess and say you didn’t start your business just to make money. Am I right? Yeah, I thought so. All businesses have a need to make money of course, but we don’t meet many entrepreneurs who had money as their motivation when they started up in business. I’m guessing that like them, you started your business because you had a great idea and you knew your product or service would be of benefit to others. You were passionate about it, and had an inkling that others would be too. So, a blog is a great way to tell your story and connect with those who share the same ethics and values as you. These people are your target market – your tribe – and blogging keeps you in touch with them.

2. People will perceive you as an expert in your field

If you’re regularly blogging interesting, informative, and relevant information to your audience, it will establish you as an expert. People will see you as an authority when it comes to your subject. This can lead to other opportunities such as TV and radio, or guest blog posts to reach a larger audience – and it can give you the credibility to perhaps get a book published, or to get booked for speaking events.

3. You’ll become a better writer

We could all improve our writing skills I’m sure – and writing regular blog posts will definitely help you with that. You need to discipline yourself so you book out the time to write regularly – and you’ll have to learn to research things thoroughly, and organise your thoughts. A regular blog gives you the opportunity to practice your writing skills, and that’s so important if you have a business that’s online or you want to write that book in the future to establish your credibility as an ‘expert’.

4. It’s possible to monetise it

Although money may not be our motivation, we could all benefit from some extra income – and passive income is even better. Once you’ve built a strong following that know, like, and trust you, you could promote products and services to that audience, as long as they are relevant and good value for money. Depending on your business you could write an e-book, write and sell courses, promote other entrepreneur’s products. However, do it right. Don’t be a snake oil salesman – only promote things that let you sleep at night and you’ll keep your reputation.

So, blogging, if you do it right is still a valuable way to build an audience, establish credibility, and make money too. If you’d like to start a blog, you’ll need a great website that people can find. At Absolute Creative we work with people like you, designing beautiful and functional responsive websites, increasing their brand visibility, producing their marketing materials, and much more too. Why don’t you call us for a chat on 01707 386 107 today, or email hello@absolutecreative.co.uk and we’ll get back to you right away?

Do you have the right branding for your business?

A Brand. What is it exactly? Well first off don’t make the mistake of thinking your product and your brand are the same thing. Lots of companies may offer the same or similar products, but people will buy it from one of those companies over and over because of a sense of loyalty to the brand – think Coke and Pepsi, Chevrolet and Ford, iPhone and Galaxy.

 

It’s all about the feeling…

 

So if ‘branding’ might start with the company colours, uniforms, and logo etc, the brand includes the feeling people develop towards the company and its products. It’s an image, an idea, an emotional attachment – the whole experience of the customer to the full package – logo, products, website, social media engagement, advertising – everything. Their experience means buying and wearing or using a certain brand makes them feel a certain way. Maybe it’s the sense of style and fashion, or maybe it’s the ethics and values… or maybe it’s both. Whatever it is, there’s no denying that if you develop a strong brand your business can experience huge success, and the brand name itself can be worth a fortune.

 

Where do you start?

 

You know those pub quiz questions where they pass around a sheet of A4 with a load of logos printed on it, and you have to name as many as you can? It’s not so difficult in most cases is it? There’s the instantly recognisable Golden Arches of MacDonalds, the Nike swoosh, and of course the Apple with a bite out of it. There will be others too, but in each case, they have strong, memorable branding. We know the logo, we know the company, we know the product, and we know exactly what to expect from each of them. But these are big companies and they’ve been around a while. For the rest of us… we’d all love to have great branding like that because strong branding is key to being recognised – but where do we start?

 

It starts with the logo…

 

When it comes to customer service, telephone answering, engaging on social media platforms, advertising, and winning the loyalty of your target market, that’ll be down to you to put systems in place that build your brand the right way. When it comes to design and your branding, the best place to start is with your logo. If you can come up with a logo that represents your business well, you can then use it as a starting point to create consistent branding across your clothing, vehicle graphics, advertising, and your marketing materials –  website, social media – the lot. Of course, we’d recommend you use a professional design company to make your ideas come to life, and to assist you with the creation of your logo and other tools and materials. Getting it right from the start gets you off on the right foot and saves you money in the future. If you’re starting your business and you have loads of ideas in your head, or you’re already established but feel your business branding needs a ‘freshen up’, why not let Absolute Creative help?

 

We are an innovative design agency based in Hertfordshire, and we work with businesses all over the UK designing company branding, marketing materials, and websites. You can read all about our award winning design on this page, and see some of our work in our portfolio.

 

To chat to us just call us on 01707 386 107 or email hello@absolutecreative.co.uk and we’ll get back to you asap.