Whether you’re attending a trade show, promoting an event, letting people know about your special offer, or launching your brand-new local business, flyers are a great way to do it. However, there are some top tips you should know before you start designing and handing out your own flyers. Without these you may just be wasting your cash.
1. Don’t waste the headline!
As with any advertising copy, the headline is the most important bit of the ad. Without a headline that grabs the readers attention, they won’t go on to read the rest of your flyer. It doesn’t matter how pretty it is, or how lovely your logo looks, or how proud you are of your business name – they don’t care about any of that. The reader wants to know if you can solve their problem, so that’s what your headline should be telling them.
2. Tell them what to do!
You need to take the hand of your reader and show them what they need to do. That means including at least one call to action, and maybe more depending on how much copy there is. Different people have different personality types. Some like lots of info and plenty of details, while others are more decisive and willing to take risks. You may have your big headline at the top ‘We’ll make your lawn look amazing all summer, giving you the time to do the things you really want to do’ with a call to action right underneath ‘call right now to learn more and get 15% off for the whole season’. Under that you can write the details – who you are, what you do for people, all the benefits your service provides, some testimonials – then repeat the call to action again at the bottom for those who like all the info before they make a decision.
3. Design and use two different flyers
This may seem like extra expense, but getting two different flyers designed and printed so you can test one against the other makes perfect business sense. This has been done since direct mail ads were invented – check the old advertising greats such as David Ogilvy and John Caples and you’ll see it’s the testing that made them successful. It’s still done on the internet by the successful marketers, and you should do it too. Knowing what makes your customers buy will be worth a fortune to you in the future.
If you’re looking to have some flyers designed, we can help you. We are Absolute Creative, an award-winning design agency based in Hertfordshire but working with businesses like yours all over the UK. We design and print flyers that capture attention and make your business stand out. Just so you know, we also design websites, vehicle graphics, and a whole lot more. Call us today on 01707 386 107, or email firstname.lastname@example.org and we’ll create some flyers you’ll be proud to hand out.