3 Digital Marketing Methods You Need for your Business

Digital Marketing has been around for a while and it’s here to stay. But what is it? Well top internet marketer Neil Patel says ‘Digital marketing is any form of marketing products or services that involves electronic devices’ and that’s a pretty easy definition to understand. When you’re new in business, or even an old hand, some of the newer tools and marketing methods available may be hard to get to grips with – and at times overwhelming. Don’t despair though. Rather than trying to do it all yourself there are professionals you can turn to take care of it, allowing you to focus on those things you do the best. Here are 3 digital marketing methods worth spending your money on in 2019

1. Email Marketing

Although some people think email is dead, the truth is email marketing can still bring you in a good ROI. It allows you specifically target those who are interested in your product or service by using a simple landing page that offers something of perceived value with an opt-in link (don’t be spamming people). It’s not too expensive, and as your opt-in list builds it gives you the opportunity to offer more products to your growing fans. An email campaign won’t break the bank, even if you outsource it to a specialist digital marketing agency.

2. Social Media

Many people say they don’t fully understand it, but nearly every successful business knows they need to have a social media presence these days. Social media accounts are free to set up, will increase your exposure, and allow you to build a fan base for your business. Those who like what you do, relate to your brand, and enjoy how it makes them feel will probably buy your stuff. It can be time consuming though, especially if you don’t really know what you’re doing. If you’re planning a social media campaign, don’t spread yourself too thin across the platforms. Spend time finding the platform your target market uses and devote your time to that. If you’re running paid ads, set a budget or your money can go fast! Better still, get an expert to help.

3. Search Engine Optimisation

The most beautiful website in the world won’t promote your business or sell your stuff if nobody can find it. You need to be near the top in the search engines for your specific keywords if you want online sales. That’s a fact, but you already know it because you’ve searched Google for things in the past and you didn’t go past the first two pages either, did you? So, spending some of your marketing budget on SEO is a must. There are things you can do yourself, but as you’ve probably heard Google changes things all the time, so again using an expert may be the best way forward.

We are Absolute Creative, an innovative, award winning digital marketing and design agency based in Hertfordshire. We work with businesses everywhere, helping them with their digital marketing needs. Call us today on 01707 386 107, or email hello@absolutecreative.co.uk and let’s see how we can assist you with all your future digital marketing requirements.

3 Top Tips to Get the Most from Your Flyer Advertising!

Whether you’re attending a trade show, promoting an event, letting people know about your special offer, or launching your brand-new local business, flyers are a great way to do it. However, there are some top tips you should know before you start designing and handing out your own flyers. Without these you may just be wasting your cash.

1. Don’t waste the headline!

As with any advertising copy, the headline is the most important bit of the ad. Without a headline that grabs the readers attention, they won’t go on to read the rest of your flyer. It doesn’t matter how pretty it is, or how lovely your logo looks, or how proud you are of your business name – they don’t care about any of that. The reader wants to know if you can solve their problem, so that’s what your headline should be telling them.

2. Tell them what to do!

You need to take the hand of your reader and show them what they need to do. That means including at least one call to action, and maybe more depending on how much copy there is. Different people have different personality types. Some like lots of info and plenty of details, while others are more decisive and willing to take risks. You may have your big headline at the top ‘We’ll make your lawn look amazing all summer, giving you the time to do the things you really want to do’ with a call to action right underneath ‘call right now to learn more and get 15% off for the whole season’. Under that you can write the details – who you are, what you do for people, all the benefits your service provides, some testimonials – then repeat the call to action again at the bottom for those who like all the info before they make a decision.

3. Design and use two different flyers

This may seem like extra expense, but getting two different flyers designed and printed so you can test one against the other makes perfect business sense. This has been done since direct mail ads were invented – check the old advertising greats such as David Ogilvy and John Caples and you’ll see it’s the testing that made them successful. It’s still done on the internet by the successful marketers, and you should do it too. Knowing what makes your customers buy will be worth a fortune to you in the future.

If you’re looking to have some flyers designed, we can help you. We are Absolute Creative, an award-winning design agency based in Hertfordshire but working with businesses like yours all over the UK. We design and print flyers that capture attention and make your business stand out. Just so you know, we also design websites, vehicle graphics, and a whole lot more. Call us today on 01707 386 107, or email hello@absolutecreative.co.uk and we’ll create some flyers you’ll be proud to hand out.

5 Things You Must Always Do with Your Business Card

Everyone in business has a business card, right? After your domain name its probably the first marketing tool you bought when you started your business. However, as you probably know from the ones you’ve been given by other people at networking meetings, they are often fast-tracked to the bin when we get home or back to the office. That’s a shame – we’ve spent money on them after all – so what can we do to make our next business card as effective as possible and not instant bin fodder?

1. Get them in matt finish

Why? I hear you ask. Well the answer is a simple one and not what you might be thinking. The most successful networker this blog writer knows ALWAYS writes something on his card before he passes it to a potential client or referral partner. It’s often just ‘thank you’ with his name, but it’s a nice gesture and it not only makes people remember him, it encourages people to keep the card. Why matt though? Well if you’ve ever tried to write in biro on a gloss card you’ll know!

2. Make sure they show your branding

Start with your logo, then use that to create consistent designs across all your marketing materials. Unless you have a background in design, don’t try and save a few quid by doing it yourself or using a cheap online site. You’ll only regret it later. Find a good professional graphic design company, tell them about your business, your goals, your vision and values, and pay them that little bit extra to do what they do best. Then you can use their designs to promote what you do best.

3. Use both sides

Blank space on one side of a business card is a missed opportunity. For the pennies extra it costs you to have both sides printed it’s a no-brainer. You could have some of your services on there, your mission statement, or a product image. If you need to book appointments (solicitor, hairdresser for example) you can utilise the back as an appointment card.

4. Don’t overdo it

Keep the card simple(ish) by not adding too much text. Tell people what they need to know – your name, telephone, email address – show your logo and tagline, but making it too busy can mean it’s difficult to read and possibly off putting for the recipient. The same goes for colours too. Think of how you want to be perceived by others.

5. Make it memorable

This is where design skills come in again. There are so many design & print options available now, making your card stand out has never been easier. We’ve seen cards in the shape of pigs, bottles, and cars, cards with cut-outs, pop-ups, and a myriad of textures. As mentioned before, don’t go overboard. It’s great to be different, but you don’t want to be tacky. Think of your target market too – if you’re an eco-friendly business you may want to go with a card made from recycled materials.

If you need business cards, we can help – whether it’s for a new business, an existing business, or a re-brand. We are Absolute Creative, an innovative, award winning design agency based in Hertfordshire. We work with businesses like yours everywhere in the UK, creating business cards that make our clients stand out from the crowd. We can do a whole lot more than that of course, so why not call us today on 01707 386 107, or email hello@absolutecreative.co.uk and let’s discuss your new and improved business card design.