When you start a new business, and even when you’ve been in business for a while, you’ll need some high-quality images. These will be for your website, flyers, product brochures, and other marketing materials. Many business owners get these images from stock image sites, of which there are many online. For a reasonably low cost, you’ll usually be able to find some decent images that suit your needs. However, they’re images that are not unique to your business and your marketing, so you may see them elsewhere – and so might your customers. A good example of this is the online customer service image of an attractive young lady in a headset – you know the one we mean – she’s ready to take your call and solve your problems with a click of your mouse.
So, the main issue with stock images is that they’re not really authentic. They can be kind of boring, and they don’t truly represent your business, do they? Wouldn’t it be better to have real images of real people – the people who work for you, and who your clients (if you run a local business) may know by sight? Imagine if instead of stock photographs you could have images of your own products, your sales team, your customer service team, your business premises, your projects, you, the dog…
That sounds better, doesn’t it?
Don’t be tempted to take them yourself though. Yes, your new Huawei phone may have a great camera, but we all know it’s not just the camera that takes the photographs. Using a good professional photographer for your marketing images will be a sound investment in your business. There’d be no more generic stock pics you can find anywhere on the web – just your own portfolio of quality bespoke images. Your website and marketing materials would be truly unique, authentic, and represent your business as it really is.
If you need a photographer, a website or marketing materials for your business, we can help you. We’re Absolute Creative, an award-winning design agency based in Hertfordshire. We work with businesses like yours all over the UK, designing websites, flyers, brochures, and other marketing materials including vehicle graphics. We always make sure your business stands out from the crowd. Call us today on 01707 386 107, or email hello@absolutecreative.co.uk and let’s chat.