If you run a business and you don’t have your branding on your vehicle or vehicles, you’re missing out on a valuable and cost-effective way of promoting your company. Let’s take a look at some of the reasons why vehicle branding is a no-brainer.
1. Potential customers will see it every day on the road
Recent research stated that in high-traffic areas like London, your vehicle will be seen by 3000 potential customers every hour! If you are a tradesperson like a plumber, electrician, builder, or another business that works with domestic customers, how valuable could that be to you? Eye-catching design on your van, with a prominent telephone number or email address to make it easy for someone to write down on the move, makes you stand out from the ‘white van men’, and shows you as a professional who cares about your business. Here’s a quick tip though – keep it clean, and use a ‘proper’ email address – info@pipesandplumbing.co.uk for example, looks much more professional than pipesandplumbing@hotmail.co.uk – and we can help you with that.
2. It looks good outside your premises, or a customer’s home
Carrying on from the last reason, if you’re working on someone’s home and doing a great job, parking your van outside every day is a large and visible advertisement – and you’re getting paid to have it there! It also looks great outside your premises or office, proudly advertising your company and showing customers you mean business.
3. It’s can be a cost-effective way to reach customers
Establishing a return on investment from print ads or radio ads is extremely difficult. For one they’re expensive, and secondly you never really know how many of the listeners or readers are your target market. Depending on the designs you choose, adding vinyl graphics to your vehicle can be a much cheaper way to reach your customers. A recent article in The Telegraph stated ‘The stats suggest that the cost per 100 impressions for van branding can be as low as just 4p. By comparison, a radio advertising slot is likely to set you back £1.20 per 100 impressions’ – and that’s a massive difference!
If you’ve been thinking about branding your car or van, we can help. We are Absolute Creative, an innovative, award winning design agency based in Hertfordshire. We work with businesses like yours all over the UK, creating strikingly effective vinyl graphics and vehicle wraps to help those businesses become more visible to their customers. We also provide a range of other print services, as well as website design SEO, and a whole lot more. If you’re still driving a white van or a car with no branding, you’re missing a trick. Don’t delay any longer, call us today on 01707 386 107, or email hello@absolutecreative.co.uk and we’ll make sure you get noticed.